What is copywriting?
Copywriting is the moment when pen is first put to paper. It aspires to produce copy that is fresh, original and attention-grabbing – whether it’s for a killer campaign slogan, a strapline or a web page. Copywriters work best when they have the space to make mistakes and go off-piste – that’s often where the magic of great copywriting happens. There’s plenty of scope for it to be reined back in later, if need be.
Our copywriting service involves
- writing the copy you need from scratch – for anything from brand boilerplate text and press releases to web pages or other projects
- taking a fresh and compelling angle on your intended message and finding creative ways to bring it to life so it stands out from the crowd
- potentially experimenting with several contrasting approaches, and either selecting the strongest version or trialling them all to see which gets the best response.